How Web Host May Affect Your Website Performance

Most people do not consider Web hosting to be important enough to have widespread consequences to the business. But for all those who are not aware, web hosting can affect your website’s performance. It plays an important role in launching a website on the Internet. Businesses believe that their job ends by paying the monthly hosting fee to the provider. However there is a lot more to web hosting. There is a very strong correlation between the efficiency of your hosting company and the ROI of your business.

The issues faced by choosing an unreliable hosting service will have wide-ranging consequences, making it absolutely necessary to study all the details about your provider before signing him up. The choice of web host will affect the performance of the entire website on different parameters like Speed, Security, SEO and Uptime.

Below mentioned are few reasons on how web host may affect your website performance:

• Speed

Over the years research has also proven the relationship between the web loading speed and final customer conversions. The faster the loading speed of your website, the higher are the chances that customers will visit your site for business. As speed plays such an important role in running an online business, it becomes very crucial for a business to check with their hosting provider to consider what is included in their service package and whether it requires an upgrade. While browsing, one is ideally accessing the files stored in remote web servers. The faster the speed of the remote computer, the faster will be the access to the requested pages. Hence the choice of web hosting company or package becomes very crucial for a business.  

• Security

Cybercriminals generally target the web host for gaining access to your website.  If your website is attacked by a hacker, it will have an adverse impact on your business, at time leading to loss of revenue.  Hence it is very critical to take stringent steps, ensuring that the web hosting provider offers the best measures for protecting your website. They should provide reliable malware and vulnerability scanners for detecting and getting rid of any malicious code dropped by the hackers.

Nothing is worse than having your website hacked and losing all the data. Hence it is very important to keep checking regularly with your web hosting provider on matters like, the frequency of the data backup, the storage of the backed up data and the kind of data which is backed up.

  

• SEO 

In early 2010, Google made page speed as a ranking factor. Which means, faster the website or pages are loaded, it would earn higher SEO rankings as compared to the slower ones. Hence as discussed above, web hosting plays an important role in determining the loading speed of the page. Hence web hosting plays an important role in determining the SEO rankings too.  Higher your SEO rankings, higher will be the number of people who are likely to do business with your company.  

• Uptime

We all know that website downtime means huge loss of revenue for your online business. The downtime also impacts your SEO.  Hence it is very important that you ensure that your website faces no unwanted downtime, as it will have an adverse effect. The best way to avoid downtime issues is to by ensuring your web host offers you a repeated uptime guarantee.

Velocity consultancy is a renowned Website designing and development company, dedicated towards assisting small and medium sized businesses to establish an online presence. Our focus is to provide you with the competitive advantage necessary for surviving and thriving in today’s chaotic competitive business environment. We align technology with business needs to empower an enterprise with seamlessly integrated, robust and scalable technology solutions.

Visit www.velocityconsultancy.com for more information and details.

Why You Should Combine Paid and Organic Social Media Activity

We all are well aware about the decline in the organic reach on social media. Organic social media reach is getting more and more difficult to achieve for businesses. To prove this point, look at the statistics: Almost 70% of the Instagram posts are not even viewed. At the same time organic reach has been declining drastically on Facebook for the last few years. A study by social@Ogilvy says that very soon Facebook’s organic reach will become zero, it says that between 2012 and 2014 the reach dropped by almost 49%.

As the social media landscape continues to change, businesses need to look for new ways which can help them go past the digital noise and reach their end consumers and prospects.

Gartner is an International research firm, it believes that to achieve sustained success in the areas of social marketing, paid advertising is a must. It says that around 80% of the social media marketer’s state have already implemented or are working towards implementing paid social media advertising programs.

However one needs to remember that focusing only on paid media advertising strategies or simply working with organic social media won’t be helpful. Only businesses which will combine paid media strategies and organic social media strategies together will be able to achieve great results. They will be able to see the most return on their investment.

Below mentioned are 3 reasons why your business should combine both organic and paid social media strategies for getting better results:

Getting a better understanding of your viewers

By combining organic and paid social media strategies, one can get a better understanding of the following:

        ·   Analyzing the demographics of the viewers which engage with your organic posts. Once they are identified, you can target these individuals with your advertisements since you know that they are more likely to positively respond to your sponsored content.

        ·  Organic posts help you to get an insight on how well your content is received by the viewers.  For example, if any of your Facebook posts receives a lot of clicks or likes, and the engagement metrics are high, you can maximize the success of this post. You can promote it by making it a sponsored or paid advertisement. There are high chances that you will see high click rate and engagement on the post.

Growing the online presence

By combining your paid social media and organic social media strategies, you will be able to maximize your online presence. Paid social media advertising will help in building loyalty. They both are dependent on each other and can do wonders when used in a combination.  

E.g.: A visitor notices your brand because of a Facebook ad, the user will then browse through your social media profile to know more about your company and brand.  In simple words, the ad brought awareness to your brand and having a strong social media profile, helped you connect and engage with your potential customers.

Supporting each other

Organic social media and paid social media can be named as the two sides of the same coin. One cannot work without the other. Organic social media content refers to all the tweets you make on Twitter, posts on Facebook or pins on Pinterest. It lays the foundation for the social media efforts. When you eliminate organic social media from your strategy, you will end up eliminating a major chunk of your social media activity. This will result in huge sufferings for your ads.

One may wonder how organic media presence can be important when we are spending on paid advertising. You may believe that people will click on the paid ads and keep coming back for more business. Yes, people may see the ad and click on it, but if you do not have enough organic social media presence, they won’t stay with you, they will not return for more. Paid social media is how you can take your content a step further.

The right way is to integrate the organic and paid media strategies seamlessly and design a complete social media plan. This will help in maximizing the success of your overall social media marketing strategy.

Velocity Consultancy is a Mumbai based SEO Company offering cost effective website promotion services to our clients globally. We carry a result driven approach in order to achieve Top Search Engine rankings for our clients. Our technical expertise for Search Engine Optimization (SEO) with planning is custom-made and unique for each project helping us to ensure good ranking results to our client’s website promotional campaigns. Velocity Consultancy can help you in creating the best online marketing campaigns which can offer you the best balance between organic and paid social media advertising.

Visit www.velocityconsultancy.com for more information and details.

How digital marketing helps to boost business growth

With the evolution of modern technologies, businesses have to take various steps to keep up with the changes.  Traditional brick-and-mortar stores have gradually started moving towards online marketing, or they have started working harder and investing more on their marketing strategy, by focusing on digital marketing plans. These digital media marketing solutions are focused on capturing a fast growing and profitable online market.

The process of drawing online consumers will define whether a business is thriving and successful or has failed. In the field of digital marketing, using various digital marketing tools and techniques, business owners will be able to give a tough fight to competition and experience a significant growth in their business.  

Any growing and upcoming business can benefit from a strong online presence. An online presence offers businesses a better opportunity to sustain, compete and grow.

Below mentioned are a few reasons how digital marketing helps to boost business growth:

1. Wider reach and geographical expansion:

 Expanding your business to a new geographical location using traditional marketing strategies is a tiresome and time consuming task. By applying suitable Digital marketing plans, one can easily expand their business to new areas and locations without any terrestrial hurdles. Digital marketing campaigns can be set up easily and in no time, they are extremely flexible and you can target your kind of audience without any hassles.  

 

2. Building a Brand name:

 If a business is able to deliver what they promise to their targeted audiences, it plays a very important role in building a brand reputation. This will help in earning the trust of the end users build stronger and better relationships with the consumers. Satisfied and happy clients will certainly share their positive experience with others, which will open up newer arenas and bigger markets for the company. Whether your business is small or large, digital media marketing solutions can help each and every organization to build a strong and trustworthy brand name. Having a unique logo for the organisation, creating a tagline or a slogan can help the company in portraying a steady and reliable brand. 

3. Cost Effective:

 Small and medium businesses don’t have huge capitals to spend on different channels of marketing. TV ads are very expensive, and so are the charges of bill boards and print ads. All businesses do not have so much funds to spend on marketing their business. This is where Digital ads play a major role, Digital marketing plans do not require huge capital and they have the ability to reach a wider targeted audience at a lower cost. Digital Media Marketing solutions provide businesses with improved and considerably cost effective marketing channels which communicates more efficiently, converting large number of target audiences.

4. Better revenues:

  An effective digital marketing plan results in high conversion rates, which eventually helps the business to earn higher revenues.  Digital marketing plans help in generating much higher revenue as compared to the different traditional marketing channels. According to Google, companies who have incorporated digital marketing plans, have 2.8 times higher revenue growth expectancy. Companies using digital marketing, have 3.3 times probability of increasing their workforce and business.

5. Improved ROI:

 As mentioned above, effective digital marketing plans will help in enhancing a company’s brand value and revenues. Similarly, it also helps in generating an Improved ROI as compared to traditional marketing. All the strategies of digital marketing are very easy to  monitor, helping you to measure the actual results for the impact on your targeted audience. The key to a prosperous digital marketing plan is to produce a continuous flow of traffic which can be converted to leads. The higher the traffic is generated, the quicker will be the return on your investment.

Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience.

Velocity Consultancy also provides Digital Marketing Services. Our expert team is committed completely to make your business visible online, and help you surpass your competitor with the help of the best Digital Media Marketing solutions.

Visit www.velocityconsultancy.com for more information and details.