We all are well aware about
the decline in the organic reach on social media. Organic social media reach
is getting more and more
difficult to achieve for businesses. To prove this point, look at the
statistics: Almost 70% of the Instagram posts are not even viewed. At the same time
organic reach has been
declining drastically on Facebook for the last few years. A study by social@Ogilvy says that
very soon Facebook’s organic reach will become zero, it says that
between 2012 and 2014 the reach dropped by almost 49%.
As the social media landscape
continues to change, businesses need to look for new ways which can help them
go past the digital noise and reach their end consumers and prospects.
Gartner is an International
research firm, it believes that to achieve sustained success in the areas of
social marketing, paid advertising is a must. It says that around 80% of the social media marketer’s state have
already implemented or are working towards implementing paid social media advertising programs.
However one
needs to remember that focusing only on paid media advertising strategies or
simply working with organic social media won’t be helpful. Only businesses which
will combine paid media strategies and organic social media strategies together
will be able to achieve great results. They will be able to see the most return
on their investment.
Below mentioned are 3 reasons why your business should
combine both organic and paid social media strategies for getting better
results:
Getting a better understanding of
your viewers
By combining
organic and paid social media strategies, one can get a better understanding of
the following:
·
Analyzing
the demographics of the viewers which engage with your organic posts. Once they
are identified, you can target these individuals with your advertisements since
you know that they are more likely to positively
respond to your sponsored content.
· Organic
posts help you to get an insight on how well your content is received by the
viewers. For example, if any of your
Facebook posts receives a lot of clicks or likes, and the engagement metrics are
high, you can maximize the success of this post. You can promote it by making it a sponsored or paid advertisement.
There are high chances that you will see high click rate and engagement on the
post.
Growing the online presence
By combining your paid social media and organic social
media strategies, you will be able to maximize your online presence. Paid social media advertising will help in building loyalty.
They both are dependent on each other and can do wonders when used in a
combination.
E.g.: A
visitor notices your brand because of a Facebook ad, the user will then browse
through your social media profile to know more about your company and brand. In simple words, the ad brought awareness to
your brand and having a strong social media profile, helped you connect and
engage with your potential customers.
Supporting each other
Organic social
media and paid social media can be named as the two sides of the same coin. One
cannot work without the other. Organic
social media content refers to all the tweets you make on Twitter, posts on
Facebook or pins on Pinterest. It lays the foundation for the social media
efforts. When you eliminate organic social media from your strategy, you will
end up eliminating a major chunk of your social media activity. This will result in huge sufferings for
your ads.
One may
wonder how organic media presence can be important when we are spending on paid
advertising. You may believe that people will click on the paid ads and keep
coming back for more business. Yes, people may see the ad and click on it, but
if you do not have enough organic social media presence, they won’t stay with
you, they will not return for more. Paid social media is how you can take your
content a step further.
The right way
is to integrate the organic and paid media strategies seamlessly and design a
complete social media plan. This will
help in maximizing the success of your overall social media marketing strategy.
Velocity Consultancy
is a Mumbai based SEO Company offering cost effective website promotion
services to our clients globally. We carry a result driven approach in order to
achieve Top Search Engine rankings for our clients. Our technical expertise for
Search Engine Optimization (SEO) with planning is custom-made and unique for
each project helping us to ensure good ranking results to our client’s website
promotional campaigns. Velocity Consultancy can help you in creating the best online
marketing campaigns which can offer you the best balance between organic and
paid social media advertising.
Visit www.velocityconsultancy.com
for more information and details.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.