Importance of Browser Compatibility in Web Design

In the recent years, web designers have been facing a number of setbacks in the field of Website designing. With the boom in technology, growth in the usage of mobile devices, vast usage of social media, and surge in the different channels through which users connect with various businesses, is forcing designers to keep updating and adopting newer strategies.

Amongst these challenges, a major problem faced by designers is the use of different browsers by customers. Each browser has its own requirements and specifications which can differentiate them from the other. Different coding languages like HTML and CSS are used by websites within their architecture. Each browser processes these elements differently, resulting in inconsistencies linked with the look and feel of your website.

When the website has trouble handling the text or images in different browsers, it becomes difficult for users to connect with your content and website. This will have a direct impact on the website’s traffic and conversion rates.

If a designer has to design websites which can offer a consistent experience to all users, irrespective of the browser they are using, browser compatibility is the need of the hour. Planning a browser compatibility strategy has become a necessity for the web designers and the businesses.

Even though surfing the internet is now primarily done on mobile devices, there is still a small population which use desktops for surfing the web.  Hence it becomes very important that the web design is both mobile friendly and multi browser compatible.

Below mentioned are a few reasons which show the importance of browser compatibility in Web Design:

1.    Different Browser Platforms:

There are a number of browser platforms like Google Chrome, Mozilla Firefox, Safari, Internet explorer, no user uses the same browser. Page visitors may browse your page through any of the browsers, hence it is important that your web design is compatible with all the platforms and performs efficiently in any of the browsers. Your website will be displayed differently on each browser, hence it is required that the web designers accommodate and plan accordingly. A universal design is the key which will ensure that your website is responsive on all the browsers.

2.    User Experience:

Browser compatibility will guarantee a wonderful user experience each and every time to the user. User experience should be given top most priority while planning to offer an ideal web experience to your users. This requires the website to be user friendly, offering superior web performance, unaffected by the choice of browser platform used. The website should be designed in a manner, making it easily usable by people of all age groups and of varying technology experience.

3.    Loosing potential customers:

If your web design is not browser compatible, there are chances that your potential customers may encounter incompatibility error messages as they surf through your website. This may result in them exiting the website, no customer today wants to spend time of adjusting the browser settings. A compatible web design will help you avoid the risk of losing potential clients, who are looking for a fast running error free surfing experience.

A number of tools are available online, which can help you check the compatibility of your website.  Hire a professional web designing company which will help you build a browser compatible website, and save you from losing customers over an inefficient website.

Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience.

Visit www.velocityconsultancy.com for more information and details.