Reasons how a good website can take business to new heights

Investing in a good and impactful website design is the best thing one can do for growing their business and taking it to new heights. There is nothing better than an appealing and informative website, to inform your customers both current and prospective about your brand, your products and how better you are than your competition.  

Statistics prove that it takes a mere 0.05 seconds for a viewer to form an opinion about the website once the page loads. Which means what impression your website makes one the viewer will either make or break your business. Research by Adobe says that companies having a strong web design are expected to outperform other competitive companies with weaker websites by 219% on the S&P index, over a period of 10 years. 

At the same time a survey by Tyton Media showed that 48% of the surveyed people believed that design of the website was the key factor in determining the reliability of any business. 

One needs to understand that a poorly designed website will harm your business prospects.  It is very important to avail the services of a professional website development and designing company, which can help in developing an impressive website for your company.  

In this article, we have listed down reasons why you need a professional website design and why a good web design means good business:  

1. Strong impression

A good website design is about using a harmonious combination of colors, textures, space, images and content. In this digital world, businesses have only a few seconds to impress their customers, so that they do not exit a website and go ahead and make a purchase.  These few milliseconds are so critical that they can either make or break a sale, and a good website design can become the deciding factor. 

People have a very short attention span and it is true that they make judgments or decisions depending on the appeal and credibility of anything.  It is applicable to websites too, they take a mere 0.05 seconds to form an opinion about a website. A good, appealing design signals a customer to buy from the website.   

2. Google Rankings

An attractive, informative, responsive and mobile-friendly website has higher success in reaching out to potential customers or buyers. A good website designer will implement SEO and create great content for the website along with maintaining the aesthetics of the website. This will help the website to rank higher on the Google rankings, resulting in getting higher views and clicks. A good professional website has a higher chance of being listed above other websites.  

3. Customer Service

A good website design, allows businesses to be in touch with their customers 24/7. By creating a user-friendly website, the company can provide right information about their company and products to the viewers any time of the day.    

A good website is the one which is customer centric. A website which provides easy navigation, simple layout, clearly mentioned contact information, updated links to other pages and information and above all good quality content.   

5. Brand image and consistency

Easy brand recognition helps in creating positive associations with the consumers. Every consumer relates with a product or business through its brand image. A sudden change in branding or continuous updates in it, will confuse the consumers and they will no longer feel that association with the brand.  

Similar to a logo of the company, the layout of Google’s search results are a very important part of the design elements for the companies. Consistency is the key for building a consistent brand. A customer is unconsciously tied to the brand, any inconsistency in the brand image will create chaos for the business.  

A chaotic brand is considered to be less trustworthy by the consumers. Consistency helps in taking an advantage over the competition, resulting in increased value of sales. 

Hence a good website designer will ensure that your brand image is highlighted well through the website and there is no inconsistency in the same.  

6. Higher sales and higher revenue

As mentioned in all the points above, a good website design is very beneficial to the business.  A good website design will help in increasing the company’s value and push sales, earning higher revenues. 

Right through making strong impressions to increasing revenue to building strong customer relationships a good website design will help your business to increase sales and become more profitable. 

Final words: 

Many a times small-to-medium-size businesses develop and design their own websites, to save money.  Unfortunately most of these businesses fail to build effective and efficient websites, resulting in a sheer waste of time and money. It is always advisable to avail services of professional website developer and designer to build attractive and impactful websites.  

Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience. We have worked with many satisfied clients on redesigning their old websites, helping them create a professional website design. 

Visit www.velocityconsultancy.com for more information and details.

7 advanced link building tactics that boosts the rankings

Every web developer and designer knows that link building is the most important skill required for successful SEO. In simple words, if you are looking for higher web traffic then linking building is a must.   

As per the recent updates from the Google algorithm, link building is still as important as it was earlier. Backlinko’s recently published Google’s 200 ranking factors mentions that backlinks and brand signals are the top factors for determining Google’s search engine ranking. Looking at the Google algorithm and the importance of backlinks, as a developer, one would be required to adopt advanced link building strategies for SEO to scale the website’s google rankings. 

If you are still working on the old fashioned link building strategies for improving your SEO ranking, then sorry to say, but you will not find much success. Strategies like posting guest blogs, commenting on the blogs, and taking part on forum discussions, answering questions on Quora, and promoting and posting content on various social media platforms may work to some extent for your business. But these tactics are not good enough to help you climb the google rankings and to get featured on the Google’s first page.  

At the same time, google has very strict link guidelines. In their webmaster guidelines, Google has said that any links which try to manipulate the page or website ranking will be treated as a spam link and would be considered a breach of the guidelines. Any form of paid links, or freebies being offered in exchange for links would be considered as spam tactics. 

Listed below are seven advanced link building tactics which will help boost rankings and at the same time keep you safe from any penalties from Google.  

1. Skyscraper Tactic 

Using original content is very important for a successful website, however now both the quantity and quality of the content have become equally important. 

Under the evergreen skyscraper tactic, businesses will focus on improvising the existing content to make it more effective. This is called the evergreen Skyscraper technique. 

Under this advanced link building tactic, one has to search for the best content covering the important keywords and create a better version of the content. The tactic aims at creating high-quality content which people will be happy to share and link with. Using tools like BuzzSumo, YouTube, etc.  Approach high-authority sites from your industry, for whom the matter would be relevant, if they would be interested in publishing your content as a guest post on their websites. Another way of using this advanced link building tactic is by publishing the new improvised content on your website, from where other sites can link back to you.  

2. Mention Influencers  

If you are able to find a way to come in the good books of the Industry Influencers or social media influencers, they can become really powerful allies for you. There are many influencers in the market who have a huge list of followers. Just by mentioning the name of the influencers in your content in the form of example or a case study or for industry statistics, you are going to grab the attention of their thousands of followers. 

Smartly try to introduce their name in your content, and you can get high levels of engagement. If you handle this well, it can turn out to be a highly effective advanced link building tactic for your brand.  

The influencers too will appreciate your work, as they too will earn backlinks from you.  

3. Thought leadership 

The most effective advanced link building strategy is by becoming a thought leader. By opting to become a thought leader, you as a company or brand would be required to contribute and post content on topics which you have expertise of and which you care deeply about.  

Motivation always exists in the unconscious minds of people. Even if consumers or readers do not have any idea about your products or services, motivational and leadership stories can help in igniting interest and the need to know more in their minds. 

It can be rightly said that leadership means having your finger on the pulse of your industry. As a leader you can inspire and educate the viewers and followers of your industry. If you build an image of a though leader, others will start back linking with you, as using you as a link will help them strengthen their own content.  

4. Build Tools 

Don’t stop at just creating new and interesting content for the readers. Go one step forward and create tools, and templates which can help in simplifying tasks for people. These tools will be appreciated by the readers and followers, whereby providing you an excellent opportunity to get backlinks from them even without you asking from them. 

Consider an example of a psychology book author, if the author offers tools for testing intelligence or for psychological analysis, he is creating a wider base of followers who will not only read his books but also get him backlinks to other websites because of his popularity as his tools are a hit amongst the viewers. 

The popularity of the tools can help them to be mentioned on a number of reputable sites or get links to important lists published on the web.  

 

5. Infographics 

Other than creating improvised and well researched content, you can offer the same content in a different form. For example using infographics to present the same content. Infographics are easy to understand and viewers prefer reading them over long pages of content. If you create interesting, informative infographics many people would be willing to post them and backlink them to you. When these infographics are contributed to guest sites, it is known as guestographics. Guestographics is an excellent advanced link building tactic. 

 

6. Instructographics  

Another strategy is to create Instructographics. Instructographics are one step ahead of infographics, they are images with instructions or information. They can easily replace an article, all the information which can be written in the form of an article, can be smartly presented in the form of an instructographic using image and small sentences or bullet points. You can give instructions to your readers on what to do or what to avoid using instructographics. As they are attractive and easily understandable, people tend to share them easily, which can help you earn a lot of backlinks. Introducing instructographics in your advanced link building tactic, can be highly beneficial.   

7. Wikipedia  

If your brand information or data is not available on Wikipedia, it is time that you create information which can be published on Wikipedia.  Definitions or words found on Wikipedia have an easy reach to the Google’s snippet area. If not the snippets, they would be easily published on the sidebars. 

Having your brand presence on Wiki presence, can help you easily grab the attention of scores of people searching the web for new information. Create Wikipedia descriptions of your brand and products along with a number of relevant links to your website, this can turn out to be the most effective advanced link building tactics for your company. 

Final Words 

The advanced link building tactics may change with passing time and changing technology, but you cannot deny its usefulness and utility even in the changing times. Anybody who believes that link building is not important for a website, they are wrong.  

Link building is one of the most important element of SEO which can help in improving your website ranking.  But at the same time it is a really difficult task to successfully implement advanced link building tactics. Each of the 7link building techniques mentioned in the above blog can help you build quality links to your website.  

Velocity Consultancy is a professional Web Designing and Development Company providing comprehensive and cost effective web solutions for a wide range of website design & development services. We are dedicated in assisting small to medium sized businesses establish an online presence. We help our clients in harnessing the wide reach of the Internet by designing and developing web solutions which will help them in marketing their products to a larger audience. 

Visit www.velocityconsultancy.com for more information and details.